EGO OPEN FOREVER
The Virus Inside the Virus
(ongoing digital performance / installation proposal)
EGO OPEN FOREVER is an ongoing digital performance by artist Lola Lustosa that investigates identity, ego construction, and self-representation in the age of social media.
The project began as an intervention using the platform Facebook—what the artist describes as “the biggest ego manager in history.” On the opening day, Lustosa took over the news feeds of more than 600 people for approximately three hours, posting a continuous sequence of self-portraits accompanied by fragments of her personal story. Through this action, she created what she calls a “virtual sculpture of the ego.”
By deliberately revealing intimate aspects of her life, the project explores the tension between what is shown and what is felt, questioning how digital platforms shape our identities and emotional landscapes.
The work functions as an open and continuous exhibition within the social media environment, accessible twenty-four hours a day through the digital network.
The series currently consists of 584 self-portraits and continues to grow.
The Virus Inside the Virus
We live in an artificial world — a virtual world.
We have closed the doors to a universal connection. In order to sustain this world of illusions we destroy living systems: trees, rivers, soil, water, and the organisms that repeat millenary flows of existence.
We produce waste that has nowhere left to go. Society becomes infantilized through the constant consumption of this waste.
With EGO OPEN FOREVER, the artist proposes to act as a virus inside the virus — an opposing force that disturbs the system from within. The work seeks to reopen the possibility of emotional and physical reconnection with what truly matters.
We have all acquired the same disease: the system.
To reconnect with the cosmos, the system must be broken.
— Lola Lustosa, Berlin, 2012
Flux
Everything is true. The hysteria is natural.
We are living through a moment of transformation in which previous structures of identity dissolve while we continue looking at them through old frameworks. The real tension today lies in confronting the possibility of existing without a fixed identity.
Our connections accelerate while we simultaneously long for slowness. Speed and slow motion merge, stretching time and perception. Humanity becomes a collective mass attempting to move beyond outdated narratives toward a new existential consciousness.
— Lola Lustosa, Berlin, 2013
Digital Performance
The digital performance EGO OPEN FOREVER consists of a growing series of self-portraits produced by the artist since 2005.
Initially created as a spontaneous and intuitive gesture, the images gradually became a personal archive reflecting instincts, ideas, frustrations, relationships, pride, failure, and persistence.
“I began taking these pictures as a random game.
With time I realized their deeper meaning: they became a door to my instincts, ideas, frustrations, happiness, relationships, pride, and failures.
They are proof of my persistence in life.
Now I have the courage and the pleasure to share these private reflections with you.”
— Lola Lustosa
“For those not interested in ego trips: please don’t come in.”
Physical Installation (proposal)
The project can also be presented as a physical installation transforming the digital archive into a spatial experience:
• hundreds of small printed self-portraits forming a sculptural wall
• texts accompanying the images
• headphones with music referenced in the digital archive
• projections of the social media feed
• mirrors or reflective elements placing the viewer inside the “ego sculpture”
In this format the digital performance becomes a physical environment of identity and reflection.
The project could also take the form of an artist book.
The artist is currently seeking partners and exhibition spaces to realize this installation format.
Recognition and Context
The project has been mentioned in Wall Street International and has been presented in artistic contexts including Fundação Iberê Camargo.
Exhibition
The digital exhibition has been open since
23 March 2012 — 19:30 (Berlin time)
Website
https://lolalustosa.com/ego-open-forever/
Archive
https://www.facebook.com/EGOOPENFOREVER
All images © Lola Lustosa
timeline Original format: Lola Lustosa, OPEN SINCE 23/03/2012. 19:30
FACEBOOK